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How to cancel NOW TV (UK)

NOW — the UK streaming service at nowtv.com, which its own help centre calls a NOW Membership — is cancelled on the website, not in the app: sign in, open Membership & Payment, pick the membership and choose Cancel membership. You keep watching until your next payment date, unless you're on a minimum-term plan, which runs to its end.

Menus and labels can change. If the steps below don’t match what you see, use the official help link on this page.

Fast answer

Where to start with NOW TV (UK)

Open official help
Can you cancel online?
yes
Where to start
nowtv.com > sign in > My Account > Membership & Payment
Apple or Google billed?
Possible
Keeps access until
The date your next payment was due — NOW says you can keep watching until then, and on a minimum-term plan until the last day of that plan
Contract / fees
NOW's standard memberships are rolling monthly with no notice period: you cancel in My Account and keep watching to the date the next payment was due. NOW also sells minimum-term plans, which it describes as "significant savings on the regular cost of membership in return for signing up for a minimum term of several months". On one of those, NOW says you can still cancel in My Account, but "your cancellation won't take effect until the end of your minimum term" — the remaining monthly payments are taken as normal and you watch until the last day of the plan. NOW also warns that if you do not cancel a minimum-term plan before it ends, the membership rolls on at the regular price. A Sports Day Membership sits outside all of this: NOW says it starts immediately after purchase, runs continuously for 24 hours, cannot be paused, and "it's not possible to cancel it".
Verified on
2026-08-28

Step-by-step cancellation

These steps only appear when the flow was verified against an official provider or platform source.

If NOW bills you directly

  1. 1

    Sign in at nowtv.com on a desktop, laptop or tablet — NOW recommends against using a mobile for this.

  2. 2

    Go to My Account and open Membership & Payment.

  3. 3

    Select the membership or viewing experience you want to stop.

  4. 4

    Choose Cancel membership (or Cancel viewing experience for Boost and Ultra Boost) and follow the onscreen steps.

  5. 5

    Repeat for each membership you hold, then check for the on-screen confirmation and the confirmation email NOW says arrives within 3 hours.

  • NOW says you can keep watching until the date your next payment was due, unless you are on a minimum-term plan.
  • NOW says that if you cancel your last membership, Boost or Ultra Boost are cancelled from the next billing date as well — except where those are paid through a third party such as Apple or Amazon.

Source: nowtv.com — the provider's own documentation for these steps.

If you are on a NOW minimum-term plan

  1. 1

    Check your offer details in My Account to confirm whether you are on a minimum-term plan.

  2. 2

    Cancel in My Account exactly as you would a rolling membership, under Membership & Payment.

  3. 3

    Expect the remaining monthly payments to be taken as normal — NOW says the cancellation will not take effect until the end of the minimum term.

  4. 4

    Keep watching right up until the last day of the plan, when the membership ends.

  5. 5

    Cancel each minimum-term plan separately if you hold more than one.

  • NOW warns that if you do not cancel before the minimum term ends, the membership rolls on at the regular price — so cancelling early is what stops the roll-on, even though it does not stop the payments.

Source: nowtv.com — the provider's own documentation for these steps.

If you subscribed to NOW through Apple

  1. 1

    Check Membership in your NOW account first — NOW says it shows whether a membership is billed by a partner.

  2. 2

    Open Settings on your iPhone or iPad and tap your name.

  3. 3

    Tap Subscriptions and select the NOW subscription.

  4. 4

    Tap Cancel Subscription and confirm.

  5. 5

    Check your NOW account afterwards to confirm no renewal is scheduled.

  • NOW's partner page says account queries for partner-billed memberships “will need to go through them as they hold your account details and manage your billing”, and lists cancelling your membership as one of those queries.
  • NOW's partner table lists no phone support for Apple and links out to Apple's own support site and cancel article, so the steps above are Apple's standard subscription path rather than a NOW-specific one.

Source: nowtv.com — the provider's own documentation for these steps.

If you subscribed to NOW through Amazon

  1. 1

    Sign in to your Amazon account.

  2. 2

    Open the Memberships & Subscriptions section — NOW says this is where you view, cancel or restart the membership.

  3. 3

    Find NOW and cancel it there.

  4. 4

    Update the payment method in the Your payments section if you are keeping other subscriptions.

  5. 5

    Check Membership in your NOW account to confirm the change has come through.

Source: nowtv.com — the provider's own documentation for these steps.

If your NOW membership comes through EE TV

  1. 1

    Check Membership in your NOW account to confirm EE TV is the biller.

  2. 2

    If the membership is part of an EE TV package, call EE on 0800 956 6000 to ask how to cancel it or change the package.

  3. 3

    If it is a bolt-on membership on top of your package, cancel it in your EE TV account or by contacting EE — NOW says a bolt-on renews from month to month until you do.

  4. 4

    Ask EE to confirm the date the membership ends.

  5. 5

    Check your NOW account afterwards to confirm it is no longer renewing.

  • NOW says that if you pay for your NOW Membership through EE TV, "You'll need to cancel through them, too."

Source: nowtv.com — the provider's own documentation for these steps.

Expect a retention offer

  • NOW says the cancel option is not available in the NOW app or on a NOW Smart Stick — "you can only cancel here on our website in My Account", which forces you out of the app you watch in.
  • Each membership has to be cancelled on its own: NOW says if you have more than one TV membership on your account you need to cancel each of them individually, and the same applies to each minimum-term plan.

Decline script

Please cancel my subscription effective today and email me a confirmation. I'm not interested in a discount or pause.

Common problems

Only official-source troubleshooting notes are included here.

I cancelled NOW TV but I'm still being charged.

Check three things NOW documents. First, whether you had more than one membership — each has to be cancelled individually. Second, whether you are on a minimum-term plan, where remaining payments are taken as normal. Third, whether a partner such as Apple, Amazon or EE TV bills you, in which case the cancellation has to happen there. Membership in My Account shows which applies.

The membership I want to cancel is not showing in My Account.

NOW says this is most likely because you have more than one NOW account, and you need to sign in to each one to cancel the memberships you no longer want. Check which email address the payment confirmations were sent to, and sign in with that.

I can only get to NOW on my TV stick and there is no cancel option.

There is not one on any device. NOW says cancellation only happens on its website in My Account, not in the NOW app or on a NOW Smart Stick. Open nowtv.com in a browser on a desktop, laptop or tablet — NOW specifically recommends against using a mobile for this — and cancel under Membership & Payment.

I cancelled my main membership but Boost is still billing.

NOW says Boost and Ultra Boost renew each month alongside an active monthly membership, and that cancelling your last membership cancels them from the next billing date as well — but it excludes memberships billed by a third party such as Apple or Amazon from that. If a partner bills you, cancel the Boost with that partner too.

What happens after you cancel?

Post-cancellation details like access, downgrade behavior, and refund caveats are shown only when the provider documents them.

  • NOW shows a confirmation message on screen and sends a confirmation email, which it says arrives within 3 hours.
  • You keep watching until the date your next payment was due, or until the last day of a minimum-term plan.
  • If you cancel your last membership, NOW says Boost or Ultra Boost are cancelled from the next billing date too — unless those are billed by a third party such as Apple or Amazon.
  • Any other membership on the account keeps running and billing until you cancel it separately.
  • Your NOW account itself stays open, so you can restart a membership later without setting up a new account.

Refund notes

  • NOW documents no refund for a cancelled membership — what you get instead is access until the date your next payment was due.
  • On a minimum-term plan NOW is explicit that cancelling does not stop the money: the remaining monthly payments are taken as normal and you watch until the last day of the plan.
  • A Sports Day Membership is not refundable in practice because NOW says it cannot be cancelled once purchased — it runs for its full 24 hours.

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FAQ

Where do I cancel a NOW TV membership on the NOW website?

Sign in at nowtv.com, go to My Account and open Membership & Payment, select the membership or viewing experience you no longer want, then choose Cancel membership or Cancel viewing experience and follow the onscreen steps. NOW recommends using a desktop, laptop or tablet rather than a mobile, and says a confirmation email arrives within 3 hours.

Why is there no cancel button in the NOW TV app?

Because NOW does not put one there. Its help article says: "you can only cancel here on our website in My Account. The cancel option isn't available in the NOW app." The same applies to a NOW Smart Stick or other streaming device — you have to open nowtv.com in a browser and cancel there.

Can I cancel a NOW TV minimum-term plan early?

You can register the cancellation early, but it does not stop the payments. NOW says that during your minimum term you can cancel in My Account as usual, but "your cancellation won't take effect until the end of your minimum term" — remaining monthly payments are taken as normal and you watch until the last day of the plan. Cancelling early is still worth doing, because NOW says an uncancelled plan rolls on at the regular price.

Do I keep watching NOW TV after I cancel my membership?

Yes. NOW says you can keep watching until the date your next payment was due, so there is no reason to leave cancellation to the last day. On a minimum-term plan you keep watching right up to the last day of the plan instead.

How do I cancel NOW TV if EE TV, Apple or Amazon bills me?

Through them, not through NOW. Check Membership in your NOW account — NOW says it shows if a membership is billed by a partner. Apple-billed memberships are cancelled in iPhone Settings under Subscriptions; Amazon-billed ones in the Memberships & Subscriptions section of your Amazon account; EE TV packages by calling EE on 0800 956 6000, or in your EE TV account for a bolt-on.

Can I cancel a NOW Sports Day Membership after buying it?

No. NOW states that a Sports Day Membership starts immediately after purchase, so "it's not possible to cancel it". It runs continuously for 24 hours from purchase and cannot be paused — and NOW notes the time of day you buy makes no difference, you still get the full 24 hours.

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Gravity is an independent app by Viral App Labs LLC and is not affiliated with or endorsed by NOW TV (UK). Trademarks belong to their respective owners. Steps verified against official sources on 2026-08-28.

Official source

Cancel my NOW membership | NOW Help • Last verified: 2026-08-28

Open official help