If you subscribed on the ITV website
- 1
Go to www.itv.com and make sure you're signed in to your ITVX account.
- 2
Click your profile icon.
- 3
Choose Manage Account — you'll be asked to confirm your email and password.
- 4
Under Your plan, select Cancel subscription and follow the prompts.
- • ITV's help article states you can cancel at any time during the month or year and keep the benefits of ITVX Premium until the subscription is due to expire.
Source: help.itv.com — the provider's own documentation for these steps.