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How to cancel ITVX Premium

To cancel ITVX Premium, sign in at itv.com, click your profile icon, choose Manage Account, and select Cancel subscription under Your plan. If you subscribed through Apple, Google Play, Amazon or Roku, cancel with that platform instead. You keep Premium until your paid month or year expires; partial refunds are not offered.

Menus and labels can change. If the steps below don’t match what you see, use the official help link on this page.

Fast answer

Where to start with ITVX Premium

Open official help
Can you cancel online?
yes
Where to start
itv.com > profile icon > Manage Account > Your plan > Cancel subscription
Apple or Google billed?
Possible
Keeps access until
The end of the month or year you have paid for. ITV's help article says you "will still receive the benefits of ITVX Premium for the rest of the month/year until your subscription is due to expire".
Verified on
2026-09-02

Step-by-step cancellation

These steps only appear when the flow was verified against an official provider or platform source.

If you subscribed on the ITV website

  1. 1

    Go to www.itv.com and make sure you're signed in to your ITVX account.

  2. 2

    Click your profile icon.

  3. 3

    Choose Manage Account — you'll be asked to confirm your email and password.

  4. 4

    Under Your plan, select Cancel subscription and follow the prompts.

  • ITV's help article states you can cancel at any time during the month or year and keep the benefits of ITVX Premium until the subscription is due to expire.

Source: help.itv.com — the provider's own documentation for these steps.

If you subscribed through Apple on iPhone or iPad

  1. 1

    ITV's help article sends Apple-billed subscribers to Apple's own help pages rather than to itv.com, so the steps below are Apple's.

  2. 2

    In the Settings app on your iPhone or iPad, tap your name, then tap Subscriptions.

  3. 3

    Tap the ITVX Premium subscription, then tap Cancel Subscription — Apple notes you may need to scroll down to find the button.

  • Apple's cancellation guide adds that if there is no Cancel button, or an expiry message shows in red text, the subscription has already been cancelled.
  • ITV says it only manages subscription payments made via its website, so an Apple-billed subscription won't show a cancel option in itv.com's Manage Account.

Source: support.apple.com — the provider's own documentation for these steps.

If you subscribed through Google Play

  1. 1

    Go to play.google.com and check you are signed in to the Google account that bought the subscription.

  2. 2

    On the left, click My subscriptions.

  3. 3

    Select the ITVX Premium subscription.

  4. 4

    Click Manage, then Cancel subscription, and confirm.

  • These are the exact steps ITV's own help article gives for Google Play subscriptions.

Source: help.itv.com — the provider's own documentation for these steps.

If you subscribed through Amazon (Fire TV or Prime Video Channels)

  1. 1

    For a Fire or Fire TV subscription, open Your Memberships and Subscriptions in your Amazon account and cancel ITVX Premium there.

  2. 2

    For an ITVX Premium taken as an Amazon Prime Video Channel, ITV points you to Amazon's own help pages for cancelling channel subscriptions.

  3. 3

    Confirm in your Amazon account that the subscription shows as ending.

  • Amazon is the merchant for these subscriptions, so ITV cannot stop the billing from its side.

Source: help.itv.com — the provider's own documentation for these steps.

If you subscribed through Roku

  1. 1

    Log in to your Roku account on your mobile or browser.

  2. 2

    Go to the My Account section.

  3. 3

    Select Manage your subscriptions and cancel ITVX Premium.

  • This is the route ITV's help article documents for Roku-billed subscriptions.
  • ITV's article warns you won't be able to manage the subscription on your TV — log in to your Roku account on a mobile or browser.

Source: help.itv.com — the provider's own documentation for these steps.

Common problems

Only official-source troubleshooting notes are included here.

There's no cancel option in Manage Account on itv.com.

That usually means itv.com isn't the biller. ITV says it only manages subscription payments made via its website — check your Apple, Google Play, Amazon or Roku account for the active ITVX Premium subscription and cancel it there.

I cancelled but I'm still seeing Premium features.

That's the documented behaviour, not a failed cancellation. ITV says you keep the benefits of ITVX Premium for the rest of the month or year you've paid for; the change lands on the expiry date.

What happens after you cancel?

Post-cancellation details like access, downgrade behavior, and refund caveats are shown only when the provider documents them.

  • Your Premium benefits (ad-free viewing and the rest of the paid tier) continue until the date the subscription was due to expire, per ITV's help article.
  • After expiry the account drops back to the free, ad-supported ITVX service — the account itself stays open.
  • Check Manage Account (or your app store's subscription list) afterwards to confirm no next payment is scheduled.

Refund notes

  • ITV's refund article states: "If you cancel partway through your subscription, partial refunds are not available. You'll continue to get the benefits of ITVX Premium until the date your subscription expires."
  • If you believe you have a valid reason for a refund on a website subscription, ITV asks you to submit a query through the web form linked from its refund help article. It only handles payments made via itv.com.

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FAQ

How do I cancel my ITVX Premium subscription on the ITV website?

Sign in at itv.com, click your profile icon and choose Manage Account — you'll be asked to confirm your email and password. Then, under Your plan, click the Cancel subscription link and follow the steps. These are the steps ITV's own help article documents for subscriptions bought on its website.

How do I cancel ITVX Premium if I subscribed through Google Play?

Use Google's controls, not itv.com: go to play.google.com, make sure you are signed in with the right Google account, click My subscriptions, select ITVX Premium, then click Manage and Cancel subscription. These are the steps ITV's own help article documents for Google Play billing.

How do I cancel ITVX Premium on Amazon or Roku?

For Amazon, open Your Memberships and Subscriptions in your Amazon account (or, for a Prime Video Channels subscription, follow Amazon's channel-cancellation help). For Roku, log in to your Roku account in a browser or on mobile, open My Account, and choose Manage your subscriptions. ITV directs subscribers to those platforms because it cannot cancel their billing itself.

Do I get a refund when I cancel ITVX Premium mid-month?

No. ITV's refund article says partial refunds are not available if you cancel partway through, and that you keep the benefits of ITVX Premium until the date the subscription expires. If you think you have a valid case, ITV asks you to raise it through the web form linked from that article — and only for subscriptions billed by itv.com.

Does deleting my ITV account cancel ITVX Premium?

Not if the billing is with a third party. ITV's account-removal article states that removing the account "will not cancel a subscription through a third-party (eg Amazon, Apple or Google Play)", so cancel the subscription on the platform that bills you before removing the account.

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Gravity is an independent app by Viral App Labs LLC and is not affiliated with or endorsed by ITVX Premium. Trademarks belong to their respective owners. Steps verified against official sources on 2026-09-02.

Official source

How do I cancel my ITVX Premium subscription? | ITV Help • Last verified: 2026-09-02

Open official help