Bought directly on NBA.com (web)
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Go to the NBA.com homepage
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Hover over 'Sign in' (top right), or the 'My Account' icon if you are already signed in
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If you are not signed in, click 'Sign in with NBA ID' and enter your email and password
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Hover over the 'My Account' icon (top right)
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Click 'Manage Plan' next to the Subscription section
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Click 'Cancel Subscription'
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Click 'Continue'
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Click a Cancel Reason
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Go through the flow and confirm your cancellation
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Confirm by clicking 'Cancel Subscription' — you should receive a cancellation confirmation email